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  • Writer's pictureJenny Hudleston

Social Media, Facts and Figures 2019

Updated: Jul 25, 2019

It’s so important to look at social media statistics when creating a social media marketing strategy. Knowing the latest facts and figures will help you to determine which social media platforms suit your business best allowing you to make the most of your time and budget.

I’ve put together key social media facts and figures for 2019 that will help you stay up to date with some of the most popular social media platforms.


  • Facebook has 2.32 billion monthly active users as of December 2018, an increase of 9% from the previous year. It remains the top-ranked social platform.

  • 150 million people use Facebook Stories daily.

  • On Facebook, the number of users aged 65 and up has doubled since 2012.

  • Facebook is the second-most popular site in the world, behind only Google, and boasts an average time per visit of 10:57.

  • The average reach of a post is 8% of total page likes.

  • The average Facebook engagement rate for all types of page posts is 3.75%

  • Roughly 74% of Facebook users access the platform daily, and 51% visit multiple times per day.

  • Facebook Live videos get six times more interactions than regular video content.

  • 1.6 billion people are connected to small businesses on Facebook.

  • People and businesses exchange more than 10 billion messages per month.

  • After messaging a brand on Facebook, 66% of people feel more confident about the brand, and 55% feel more personally connected to the brand.


  • There are more than 1 billion monthly active users of Instagram worldwide.

  • 500 million people use Instagram stories daily.

  • Instagram became the top platform for teenagers in 2018, when it surpassed Snapchat for the first time.

  • 60% of users visit Instagram daily, and 38% visit multiple times per day.

  • Instagram was the second-most downloaded iOS app in 2018.

  • 80% of Instagram users follow at least one business on Instagram, and more than 200 million people visit at least one business profile every day.

  • A third of the most viewed Instagram stories are from businesses.

  • 60% of Instagram users claim they’ve discovered at least one new product on the platform.


  • Twitter has 321 million monthly active users. This is a decline of 3% from 330 million users in 2017.

  • Roughly 46% of Twitter users visit the platform daily, and 26% visit multiple times per day.

  • Users post about 500 million tweets per day.

  • 71% of Twitter users get at least some of their news from the platform.

  • 125 million hashtags were shared every day in 2018.

  • Twitter has 1.2 billion total video views per day.

  • 93% of those video views are on mobile devices.

  • Tweets with video get 10 times more engagement than those without. They are also 6 times more likely to be retweeted.

  • Tweets with GIFs get 55% more engagement than those without. However, only 2% of Tweets contain GIFs.

  • 85% of small-and-medium businesses with Twitter accounts say Twitter is important for customer service.


  • LinkedIn has more than 610 million users.

  • LinkedIn gets two new members every second.

  • LinkedIn is especially popular among high-income earners and university graduates. About 50% of degree holders use LinkedIn, compared with just 9% of those with a high school diploma or less.

  • 57% of LinkedIn traffic comes from a mobile device.

  • LinkedIn feeds see more than 9 billion content impressions per week.

  • 62% of businesses use LinkedIn, but 86% of B2B companies use the network.

  • There are more than 30 million companies on LinkedIn, with more than 20 million open jobs.

  • The top priority for businesses using LinkedIn in 2019 is to drive more leads (63%).

  • 90% of LinkedIn users say they are open to the right job opportunity.


Thanks for reading my Avem blog! If you think your business could benefit from social media or content marketing, get in touch! You can call us on 01423 714984 or drop us an email:

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