Do I Need Someone To Manage My Social Media?
Updated: Aug 18
For a lot of businesses, especially the smaller ones, social media isn’t a priority. You just don’t have the time, the budget or maybe the knowledge to tackle the world of digital marketing. That’s where companies like us could be helping.
It’s safe to say, social media is one of the most powerful marketing tools now available to businesses. You can instantly connect with your customers and quickly increase your brand awareness without breaking the bank.
Your business could benefit from bringing someone on board to manage all your social media platforms and here’s how…
Saving You Time
If you’re like most business owners, your focus is ‘getting the job done’ not sitting on Facebook trying to think of something to say or what the latest trends are. Taking on a social media manager could save you time as they’ll take control of all your social media platforms leaving you with more time to focus on what’s important to you.
A dedicated social media manager will have knowledge about each individual platform and how to get the most from them. I know at Avem Marketing, we are always trying to stay ahead of the latest trends and are constantly looking at what works and what doesn’t. A lot of business owners, again, just don’t have the time to keep on top of this, which is why you could benefit from someone who can.
Building Brand Awareness
Building a brand using social media involves knowing how to build relationships with an audience, encouraging interaction and targeting those most interested in your services. If you’re not sure how to do this, you could potentially be spending a lot of time building your brand that no one sees. A social media manager can do all this for you. They’ll create engaging content that reaches your target audience as well as attracting potential new customers.
Social media has become an extension of customer service. Customers are now jumping onto social media to ask questions, leave reviews and lodge complaints. The trick is to respond as soon as possible. If you leave a customer waiting too long, it will only leave them feeling overlooked and frustrated. A social media manager will constantly monitor your social media platforms, talking to customers on behalf of your business and dealing with any complaints so you don’t have to worry.
Managing and Tracking Campaigns
It’s really important to look at your social media analytics so you know what’s working and what’s no working, but what do all of the statistics mean? A social media manager can simplify your analytics, explaining exactly what you're looking at as well as suggesting any improvements. They can also oversee any campaigns running on your social media platforms such as paid advertising, ensuring you’re getting the most out of your budget.
Here at Avem Marketing, we want to help businesses, grow their online presence through social media and content marketing. We understand that not everyone has a budget for marketing so we’ll create a tailored package that meets your needs and fits your budget.
Thanks for reading my Avem blog! If you think your business could benefit from social media and content marketing, get in touch! You can call us on 01423 714984 or drop us an email: firstname.lastname@example.org.