Over the last few weeks of lockdown, I have talked to many people who have said they are struggling to think of new content ideas to post on social media. Some are struggling to get hold of new photos because their shops are closed or they just don't feel like they have anything to shout about. Here are a few social media content ideas you can try during lockdown.
Post Old Photos
If you've run out of new photos to post during lockdown, try sharing some old photos or videos instead. A lot of people are looking through their camera rolls and reposting old photos from the business or their personal life.
The story behind the photo/video
What/who you're missing during the lockdown
what you can't wait to do after lockdown is over
A picture showing a business highlight or milestone
Try posting an inspirational quote that relates to your business. Most people go on social media to be entertained, inspired, or educated and an inspirational quote can do just that. Thinking of your own quote is always best but if you're struggling, use Google for some inspiration. You can then use tools like Canva or Photoshop to create an on-brand, eye-catching graphic that showcases your inspirational quote.
Here's an example of an inspirational quote I created for my own social media platforms.
I have linked the quote to content writing/creation, a service I provide
I have used colours that match/complement my brand
I've also included my social media handle so user can see who created the quote and it enables them to easily find my social media profiles
Reshare a top post
Resharing your top post on social media can really give your account a boost. You should be able to see which post is most popular by heading to the analytics section of each social media platform. Finding your top post will also give you an insight into the type of content your followers want to see, hopefully, this will give you some inspiration for future posts. When resharing, I'd recommend tweaking the post caption to make it relevant to your current situation.
I would always recommend posting educational content on all your social media platforms. Educational content not only is helpful to your target audience but demonstrates your knowledge and experience. A good example would be quick tips, stats and of course blogs.
Here are a few examples of educational content I have created for my own social media platforms.
Sharing testimonials from your customers is a great way to shout about how good you are without having to do it yourself. Many businesses feel uncomfortable blowing their own horn, they worry it comes across as arrogant or big-headed. Testimonials will remind your followers why you're the best and why they should be using your services or buying your products.
Ask Your Followers
Ask your followers what type of content they'd like to see you posting. This will not only give you content inspiration but it's a great way of engaging with your audience and building relationships.
You can ask your follower's in a what content want to see in a regular post, you could create an online poll or why not do a 'ask me anything' in your Facebook and Instagram stories?
Thanks for reading my Avem blog! If you need any help with your social media or content marketing, get in touch! You can call us on 01423 714984 or drop us an email: email@example.com.