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  • Writer's pictureJenny Hudleston

Social Media, Facts and Figures 2020

Updated: Jun 29, 2020

Social media has quickly become one of the most powerful forms of marketing that all businesses should be taking advantage of. Social Media offers businesses a platform to build relationships with existing customers and attract potential new customers.

To show you just how powerful social media can be, we’ve put together some key facts and figures for 2020 from some of the most popular social media platforms.


  • Facebook has 2.5 million monthly users worldwide

  • 32% of people on Facebook are between the ages of 25 and 34

  • Facebook is the worlds third most visited website, after Google and Youtube

  • Video posts earn the highest engagement of any type of content on Facebook

  • 64% of people said they'd prefer to use Facebook messenger to message a business over calling or emailing

  • 58% of people say they've been more interested in a brand after seeing it in Facebook Stories

  • People spend an average of 11 minutes and 26 seconds on Facebook each time they visit it


  • Instagram has more than 1 billion monthly active users

  • 50.9% of Instagram users are women, and 49.1% are men

  • 35% of people on Instagram are between 25 and 34 years old

  • Instagram is the world's 7th most visited website

  • People spend on average 6 minutes and 35 seconds on Instagram each time they visit

  • Videos get better engagement than photos on Instagram

  • 92% of all Instagram users say they've followed a brand, clicked on their website, or made a purchase after seeing a product/service on Instagram


  • Twitter has more than 330 million active users each month.

  • Roughly 46% of Twitter users are on the platform every day.

  • Twitters most common demographic falls between the ages of 18 to 39.

  • Twitter is the worlds 6th most visited website in the world

  • People spend on average 10 minutes and 22nd seconds on Twitter each time they visit

  • Tweets with hashtags get 100% more engagement

  • Tweets with video get ten times more engagement


  • LinkedIn has more than 675 million active users each month

  • LinkedIn gains two number members every second

  • 57% of LinkedIn users are men and 43% are women

  • 61% of LinkedIn's users are between 25 and 34 years old

  • 97% of B2B marketers use LinkedIn for content marketing

  • 89% of B2B marketers use LinkedIn for lead generation

  • 62% of B2B marketers say LinkedIn generates leads (that's twice as many as the next social media platform)


Thanks for reading my Avem blog! If you think your business could benefit from social media and content marketing, get in touch! You can call us on 01423 714984 or drop us an email:

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